Bike Virginia Tour
Bike Virginia Tour participants look forward to the annual theme each year. I was lucky to work on the theme for several years, bringing a sense of design and branding that reflected the organization as well as the local communities and history of the routes.
For three years, my agency worked with Bike Virginia to help promote their annual event that draws participants from all over the United States. I developed creative concepts and deliverables that would appeal to existing riders while attracting a new audience. The process for each year's theme began with research into the local area of the event and identifying a unique feature to build a theme around.
While past themes generally were not connected to the brand, I created each theme concept to better reflect and showcase the organization's branding, values and outreach efforts. Collateral and specialty items were designed to showcase not just the annual theme, but the brand as a whole.
These campaigns required copywriting and design for collateral pieces, direct mail, graphics for their online (website, email and social media) presence and the development of a media guide for all press inquiries.
