A human-centered design process provided a strong strategic foundation for the site design and UX decisions. Beginning with a deep dive into the brand from all angles, we hosted workshops with the client to gain further insights and flesh out the needs of the internal stakeholders. User personas, site architecture and the design system were created with the client in the mix at every step.

We wanted the UX to feel warm and welcoming, yet highlight the world-class expertise and capabilities available at the health system. This balance was injected into the site design in several ways.

• Video marquee on the home page, welcoming users with a high visual impact
• Animated elements transition in as the user scrolls
• Language throughout the site was written to feel very human and compassionate
• Photographic language is authentic and natural to better relate to the user

During the site development, the branding shifted and we revisited CSS styling and brand elements across the site to align with the updated identity.

Awards
BRONZE Digital Health Awards // Responsive Website Design