SystemVision
What began as an anniversary campaign became the development of a new brand identity and website. A rewarding project for an organization dedicated to improving building practices for affordable homes, the deliverables ranged from invitations to a collateral package complete with custom sales boxes.
SystemVision celebrated its 10th anniversary in 2011 with a campaign to increase participation in the program, which provides training and support for the development of energy efficient affordable homes. I developed a campaign focused on the benefits of building more efficient homes in order to show developers the difference lower utility costs can make for homeowners.
A clean and simple style, to-the-point messaging and photography of real homeowners helped create a strong emotional connection to the program that can motivate more program participants. The colors and typefaces were selected to be both approachable and motivating. And as this campaign developed, SystemVision actually began implementing the design elements into their branding.
The anniversary campaign culminated in the launch of a new website that integrated the new brand design elements and a host of new CMS features for the SystemVision team to manage on their own.
