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Townie Meeting

A popular continuing education event, Townie Meeting became a well-known name in the dental community thanks to unmatched entertainment and camaraderie among attendees. I worked with the founders to build a strong brand identity that came to life in an annual multichannel campaign.

Branding, Copywriting, Design

Event Branding

I worked with Townie Meeting's founders directly for years, providing design and copy for much of their marketing efforts. For 2012, they celebrated the event's 10th anniversary. For the annual theme, elements were designed around the letter "X" to represent the roman numeral for 10. And the colors were reflective of the host hotel, The COSMOPOLITAN of Las Vegas. The logo and design elements showed a simplicity and back-to-the-basics approach, allowing the colors and shapes to do all the work.

In addition to marketing collateral, advertising and signage, I handled email marketing content and design, as well as social media efforts on Facebook and Twitter.

Event Signage Brochure Mailer Prospectus E-Blast Event Logo