One of my first clients I worked with way back when, I was excited when Raleigh Dental Arts was ready to revisit their brand identity. I approached it like any project, with research and client insights into the practice's positioning, the competition, their audience and more. With plenty of background to build on, I developed a new logo and brand identity that reflected an upscale dental experience that aligns dental care more with a spa treatment then a medical procedure.

Having worked with the client for a long time, I knew there would be a wide variety of needs for design in the digital, marketing, signage and interior spaces. A flexible system of color, patterns, typefaces and more allow for the look and feel of each piece to reflect the unique needs of that tactic. All while keeping true to the greater design system, building recognition and familiarity in a natural way.